REALTORS® and consumers will benefit in the following ways:
- Instantly tell the world you are a REALTOR®!
Anyone can create a .com web address, but only REALTORS® can have a .realtor™ domain, differentiating REALTORS® from other real estate professionals.
.realtor™ makes it easy for consumers, prospects and clients to find a trusted sourced in real estate in the REALTOR® brand, which stands for ethics, professionalism and trust.
Directly connects members to the $5 billion internationally recognized REALTOR® brand, delivering additional branding and market value – like placing the REALTOR® logo on your business cards or wearing the REALTOR® pin.
- Choosing a web address
REALTOR® already tells consumers a little about who you are and what you do so you can focus on selecting the best web address to market yourself and your business.
.realtor™ offers a clean slate of web addresses to choose from, unlike .com and .net web addresses
Search engines like Google are focused on delivering relevant results. .realtor™ and the web address you choose tells search engines what kind of content to expect on your website, making it more likely to appear in search results when “REALTOR” and the terms in your web address are searched.
- Consumer Campaigns
NAR will have consumer campaigns to educate the public about the .realtor™ web addresses as a source they can trust to make the biggest financial decision of their life.
- The Future
Positions REALTORS® with a competitive edge in the online real estate space by enabling the opportunity for future innovation. Example: Creating .realtor™ search engines, making it easy to locate REALTORS® and real estate services.