There are a few rules that must be observed when purchasing a .realtor™ domain name for your firm.
Domain Name Registration Rules
- You may use your formal firm name as listed in the local board’s record.
- You may use appropriate words or letters before your firm name.
- You may use numbers before or after your firm name.
- You may not use street addresses with or without the firm name.
- You may not use a geographic-only name. (chicago.realtor)
- You may not use a team name.
- You may not use REALTOR® anywhere in the domain name.
- You may not use the domain for purposes other than providing real estate services.
- Members whose firms are owned, controlled or under common control of an entity whose primary business is the electronic display of real property ads may not license domain names that are substantially similar to the name of the parent or affiliate’s real property ad business.
You may get a domain for a name used interchangeably with your formal firm name under which you provide real estate services to clients and consumers. If you choose this option for your firm, you may be required to submit marketing proof showing use of that name. Note: If you are a franchisee, we encourage you to make sure that any domains you claim are in compliance with your franchisor's branding rules.
Here are a few examples of permissible domain names for an example firm named Cloud Real Estate.
- 212cloudrealestate.realtor, cloudrealestate212.realtor
You can be creative with your domain as long as it adheres to the naming and usages rules listed above.