There are a few rules that must be observed when purchasing a .realtor™ domain name for your board.
Domain Name Registration Rules
Boards can register domains that contain at least the first letter of each word in their formal firm name. It is not required to include articles (“of” or “the”) or “REALTOR(S).” This includes acronyms and abbreviations.
- You may use the board name as it appears in the membership record.
- You may use abbreviations of the board name.
- You may use an acronym of the board name.
- You may use appropriate words or letters before the board name.
- You may use numbers before or after the board name.
- You may not use street addresses with or without the board name.
- You may not use a geographic-only domain name.
- You may not use a name that is misleading or confusing as to the member board’s jurisdiction.
- You may not display or link to real property ads with your domain name.
- You may not use the word REALTOR® in your domain name.
Here are a few examples of permissible domain names for an example board named Florida Association of REALTORS®.
- floridaassociation.realtor
- floridaassoc.realtor
- Far.realtor
- Joinfar.realtor
- 321far.realtor
- far321.realtor
You can be creative with your domain as long as it adheres to the naming and usages rules listed above.